Today, enhancing customer experience is at the top of company needs and that’s because 73% of customers say that customer experience helps drive their buying decision. For this, businesses are continuously striving to build an engaging omnichannel experience to translate their visitors into paying customers.
However, this was quite difficult until the birth of Headless CMS. You may have heard this term before or already know a few things about this architecture. But if you want to rule the digital world, you should grasp the core of headless CMS and its benefits.
In this blog post, we will understand headless CMS and discuss why it’s time to switch from traditional architecture to a headless content management system.
What Is a Headless CMS?
A headless CMS has an agile architecture in which the content repository, the “body,” is decoupled or separated from the presentation layer, the “head.” This allows you to manage content in one place and deploy it across any front-end channel you choose through API (Application Programming Interface). This is key to creating an omnichannel experience.
This system has no front-end components or heads to determine how the content appears to end users. Since the presentation layer is separated from the content repository, there are theoretically no restrictions to where and how the content can be delivered.
Your content can be delivered on any device, including mobiles, smart fridges, desktops, smartwatches, IoT industrial devices, and so on, just by calling APIs headless CMS exposes.
Headless CMS offers increased flexibility and scalability that traditional CMS won’t provide.
What Are the Benefits of Headless CMS?
A headless CMS enables secure and easy integrations with any of your existing systems. The system won’t have a fixed structure to code or develop that enables developers to build any code for any type of integration.
You can code in any language of your choice while allowing the other platform’s programming language.
Headless CMS gives the freedom to developers they need to build mobile applications or websites using any programming language with their favorite framework, tools, and development process.
Not just that, editors and developers can collaboratively work for better workflow and productivity. With a headless content management system, editors don’t have to rely heavily on developers for creating custom layout pages.
This promotes agility in your workflow, meaning you will finish your projects much faster. As a result, the time-to-market will be reduced, and a single content can be repurposed and combined with several presentations.
The best part about headless CMS is that you don’t need to be a technical expert to work on it. Your team can easily create new functionality using its robust features.
For example, if you want to create a new series of product mini-sites, you can go straight to CMS and start creating. You don’t need to wait for a developer to build CMS-based templates.
This will also mitigate the up-front cost because you can start with a smaller solution and then scale it as your business expands.
Robust Content Architecture
Its decoupled architecture makes content management and delivery easier. Editors can relate their structured content types in many ways, but the interface usability allows them to manage their content however they want.
As most headless CMSes (like Kontent.ai and Contentful) are multi-tenant (an architecture in which a single interface of the application serves multiple customers), you can stay up to date with the latest trends, allowing you to deliver excellent front-end experiences.
The API helps specify content types and fragments you want to push to the touchpoint or device of your choice. This means you can deliver content for display and use it on any type and number of channels.
The content-first approach of headless CMS makes your system cleaner and scalable and gives you complete control over where and how your content is displayed. You can host your headless content anywhere using static site generators, such as Gatsby JS and other multi-server environments.
Another advantage of this decoupled CMS is that if your backend system requires maintenance or has any performing issues, it won’t affect your whole site.
Moreover, robust performance, higher scalability, low operating costs cloud, and scalability are other big advantages of headless content management systems.
Headless CMS comes with myriads of benefits that allow companies to rapidly scale their business and provide their customer with a better experience. This, in turn, helps them drive higher leads and revenue.
Apart from the above benefits, headless CMS also removes the technology stack that allows developers to focus more on the existing front-end rather than familiarizing themselves with the new stack.
Adopting a content-first approach system allows you to make your content the focal point of your digital presence, which ensures that your brand and content can meet your customers whenever they end up going.
So, it’s time that you should step into the headless CMS world to give new power to your website and leverage your business. For this, you can contact Exemplifi, one of California’s leading website development agencies with a 5.0 rating on the Clutch. They have hands-on creating agile, robust, and future-proof solutions that can foster your objectives and scale your business.