It’s one thing to get consumers to download your mobile app. Keeping them interested is quite another. The first is difficult, and the second is even more difficult. So, after your clients have downloaded your mobile app after the Android app development is done and dusted, how do you keep them interested? People do not despise utilizing apps. When compared to mobile web, mobile applications account for more than 90% of mobile media time, according to a survey.
Mobile app engagement and retention are two important indicators of an app’s success. Low app engagement and retention imply failure, but high app engagement and retention imply success. Engagement refers to how well users interact with the app. Although this is a subjective indicator, highly engaged users are those who use the app at least 11 times per month.
While retention is a somewhat subjective phrase, the industry standard is the proportion of an app’s users who return within three months after their initial visit. User retention in mobile apps is users’ return to the app at least once per 30 days.
It’s critical for an Android app development company in India to recognize that each business defines engagement and retention differently, depending on the nature of the app. When creating an Android app, take into account all of the complexities. You must work hard to nurture your app if you want it to help, bring revenue, and work for your audience. So, here are some of the top tips that might be helpful!
Top Tips to Engage App Users
#1 Effective Onboarding
Despite their apparent simplicity, not all Android apps start a good onboarding procedure. Make sure your onboarding procedure is as simple as possible. Users are more likely to quit an app that is difficult to use. Here are some ideas to assist with user onboarding:
- Reduce the number of steps required to register or establish an account, and provide several registration choices.
- Provide feature education during the onboarding process to demonstrate the app’s capabilities, but don’t overwhelm clients at first.
- To expose the key motions in the app experience, teach through action.
#2 Continued Request For App Log in
If your Android app development requires a login or authentication, especially through Facebook, try to show as much of your app to the potential use as possible before asking them to log in. Some people experience panic breakdowns when asked to log in via Facebook. So, if that’s the only way customers can log in and check what’s in your application, chances are few will do so. If you don’t want to or can’t add another type of authentication, make sure users may explore the app before being asked to sign up.
#3 Include Required Push Alerts
Push notifications boost app retention by 30% on average for users who agree to receive them.
At the same time, more than half of customers find alerts irritating. Personalizing your push marketing is one method to combat this attitude. The idea is straightforward. Send your users alerts that are relevant and interesting to them. You may accomplish so by using the profile information, basing your alerts on user behavior, or combining the two.
#4 Present the Application as a Problem-solving Tool
Present your application as a problem-solving solution. Alternatively, show how your Android application assists users in issue solving. It’s not marketing. It’s making sure the user knows the benefits. With video and screen demos, showcase your solutions on the App Store and Google Play. Include some new user suggestions in the app as well like pop-ups and onboarding screens.
#5 Offers and Incentivization Program
If your business plan allows you to offer individuals a reward or loyalty program, let the Android app development company in India partner take the chance. These incentive programs not only motivate customers to use the product, but also make them feel important and valuable to the brand. Time-sensitive discounts will benefit apps that use in-app purchases as a revenue model although freemium apps can tempt users with usage-based perks rather than monetary discounts.
#6 Making Communication Easier
Your software should not feel like a maze from which users can’t get out. Let them know they are not alone and that they may come to you at any moment for assistance and direction. A few Android app development company in India make it difficult to reach them. To be honest, this makes no sense because an app developer should care about consumer feedback. Furthermore, a user may only submit feedback if they know how to contact you.
As a result, make sure your users are aware that you are always available. Make it easy to find help, FAQ, and support pages. When you get their request, send an automatic response with some lovely wording.
#7 Using a User Behavior Analytics Tool
It’s a good idea to use a user behavior analytics tool to keep your users interested. You can utilize them one at a time or all at once. You can also elevate your game by gaining insights into all of your app’s user interactions and being able to analyze and enhance your app in order to increase user engagement.
You now understand how to improve app customer engagement. But, before you rush to implement these tips, bear in mind that for high-quality Android app development, there is still the most crucial need. If your app is a slow, bug-ridden mess, no number of strategies will help. So, take your time and create an app that your customers will like by associating with the best Android app development company in India!