Image analysis studies a digital image for understanding and extracting its content automatically. It is used to create a quantitative description of an image, extract information about its contents, or classify or identify objects in it. NetBaseQuid is a cloud-hosted analysis service for publicly available image and video content analysis. It provides detailed reports for image sector analysis, brand analysis, and brand equity analysis. It is also widely used in medical imaging to enable computers to interpret images from MRI or CT scans, produce diagnostic reports, or automatically detect anomalies on a radiograph.
Why Should a Brand or Company Care About Image Analysis?
Companies are becoming increasingly aware of their visual appearance’s impact on their brand identity and recognition, not to mention the potential impact that visual imagery can have on sales. It is also an invaluable tool in helping your marketing team understand how your brand actually makes its way into the public consciousness, both online and offline. It can inform your marketing strategy, especially when developing client media plans.
One can use it to vary the creative output of your marketing department, bringing a new dimension to your brand’s advertising and promotions strategy. For example, with the analysis, it is possible to determine what elements of an individual’s visual appearance are being retained in association with the brand or which aspects are left untouched and so may influence customers’ decisions not to choose your brand as a result.
Using its analysis alongside other research methods, such as surveys and focus groups, can help you better understand your target audience and their effectiveness in forming an emotional connection with you.
Importance of Image Analysis
When various images of the same product or service are presented to a panel of consumers, they are asked to rate the image according to its suitability. Analyzing the aggregated results from this kind of panel provides valuable information about brand preference and effectiveness.
With Image Analysis, it is possible to collect data quickly and cost-effectively as there is no need for complicated coding or lengthy questionnaires for surveying people’s opinions. It takes seconds for the computer to process an image and determine the most appropriate category or tag.
Many different types of images are available for analysis, ranging from product snapshots, advertisements, and in-store displays, to award-winning photos, editorial photographs, and even photos shared on social media networks.
It can be carried out online and on mobile devices, which means you can use it to engage with a broader audience wherever they are and whenever they are. It is also possible to analyze images from external sources such as Instagram, Snapchat, or YouTube, which means that even if you do not own an image, you can still get your hands on as much relevant content as possible.
- Cost Efficiency
It is often carried out via the cloud and does not require data scientist expertise or expensive hardware to perform. The data processing requires a computer or servers if there are higher volumes of images to be analyzed for a particular project and free internet access.
The results from image analysis are highly customizable and provide a high level of customization for companies. You can use the images in your marketing plans to help turn your customers into brand advocates and encourage them to buy your product or service.
Image analysis is a valuable tool for understanding how your business or brand is perceived by both customers and non-customers and can be used to inform your marketing strategy when developing media plans and advertising campaigns.