Developing Your Social Media Brand Voice: A Beginner’s Guide
Nearly 83% of North American B2B companies use social media for marketing their products and services. This is a lot of noise you will need to cut through to leave a lasting impression. It’s essential to have a robust social media voice to give yourself an edge. check now
Your brand’s voice and style are a great way to make an impression and connect with your customers. This branding will help you increase your visibility and make your business more memorable by being consistent across your social media channels.
This guide will explain your brand voice and why it is vital in your marketing strategy. Next we will show you how to use your branding on social media. Let’s get started!
How your social media brand voice sounds (and why it matters).
How would you describe your business ‘voice’? Is it casual, formal, funny, or something else? You’re well on your way to creating your brand voice if you can answer these questions. https://michaelesalahi.com/
Your brand voice can be described as a way to express the tone and style of your business communications. It is crucial to establish a strong brand voice that is consistent and easily understood by your customers. It’s time for you to pay more attention to 77% of marketers who believe that branding is essential to the success of your business in the future.
This is especially true when it comes to social media. It is easy to assume that social media platforms are used only for personal purposes. Only around half of consumers follow at least one brand on social media. A unique brand voice can help you get their attention.
This technique is used by many companies all over the internet. Innovative businesses find a voice that matches their audience and market. Target is an excellent example of this. It uses a lighthearted, often humorous tone for its social media posts.
Social Media Brand Voice – A post on Target’s Facebook page.
Intel uses a knowledgeable, informative voice to communicate with its tech-savvy audience.
Social Media Brand Voice – A post on the Intel Twitter page.
Now is the right time to create a brand voice that you can use on your social media posts. Let’s talk about how to get started.
In just four steps, use social media to build and promote your brand voice.
Your business’s niche and goals will all play a significant role in developing your brand voice on social media. Every business is different, so everyone’s approach will be slightly different. These four steps are the most common for companies to follow when narrowing down their brand voice and using it effectively.
Step 1: Decide your brand’s core values.
Before deciding what your social media brand voice looks and sounds like, you must first determine its foundation. Your business’ values and goals (such as the BBC’s core values) should be the basis of the voice of your brand voice.
The BBC’s core values and mission statement.
Your company’s values and goals will be the foundation of your brand voice. It can also make it easier to build strong relationships with your social media followers. Consumers are 64% more likely to trust brands that share their values.
If you don’t have a plan, you will need to determine your company’s core values and create a mission statement. Here are the steps to help you get started:
The core values. It would help if you asked critical questions to identify your core values. These questions include asking what image you wish to project and assessing the personal values of those who work for the company.
Statement of the mission. This should be a concise, clear statement about what your company does and how it does it.
It is essential to understand your company’s values and mission in many ways. Let’s not forget how this helps you create a voice and vision for your business.
Step 2: Write down the message you wish to communicate
Your business’ mission and values should guide your social media brand voice. This will ensure that your brand voice is consistent with your business’ values and mission and that your social media efforts succeed. A mood board such as the one below can help you to define your values.
A style guide that describes a company’s social media brand voice.
A brand voice that is true to your company’s ‘soul’ is also essential. It makes your communications more authentic. This is especially important for social media as 80% of respondents say authenticity is the reason they follow a brand.
Take some time to review your mission statement and core values. As a guideline, create a list of adjectives and goals to define your brand voice. Although this is an individual process, let’s look at how it might work in practice.
Mission Statement: To offer proven solutions that help customers take control of their lives.
This information will help you determine the right brand voice for your business. It should be encouraging and upbeat, honest, and straightforward. It should be informative to help customers solve their problems and drive innovation.
This is a great way to integrate your company’s core values and goals into your brand voice on social media. You should end the process with a paragraph or a list that describes the tone and style of your brand voice. You’re now ready to put it into practice.
Step 3: Make a brand style guide.
If you are a solo artist, the informal results from the previous step may be sufficient to guide your social media voice. However, in most cases, you will have multiple people working for your business and communicating on social media with your audience.
A sample of a company’s brand guide.
A brand style guide like the one created by Herban Kitchen helps to define your brand voice. Everyone will be able to identify the brand style guide and how they can use it. It also keeps your brand voice consistent. This is crucial as consistent branding across channels and communications can help increase revenue by 23% on average.
The process of creating your brand style guide is about writing down guidelines and rules for how different elements of marketing and communications should be handled. At a minimum, this means paying attention to these elements:
- Brand story: What will you do to discuss your business’ mission and brand?
- Tone and personality: How will you communicate?
- Keywords and phrases: Which words and terms should you use most often, and which language should you avoid?
- Typography: Given the option, which fonts would you choose (considering they should reflect your brand’s voice and personality?
- Imagery: What colors and images are you using to strengthen your brand voice?
There are many excellent guides that will help you create your brand style guide. You don’t need to be formal, but it is essential to ensure everyone is on the same page. It is necessary to share your style guide with all parties and ask for their feedback. Over time, it is wise to refine and add to your brand’s style guide.
Step 4: Use your brand voice on all social media channels
You now know the brand voice you want. You’ve also codified your brand voice and shared it with the relevant team members. It’s now time to take that voice into action.
The Zappos Twitter Account
It is important to remember that your company’s brand voice should be used for all communications and content. This applies to your website as well as physical materials. We’re focusing our attention on social media as it’s where your brand voice can be most effective. There are over 2.1 million negative comments about U.S. brands via social media every day. You must work hard to build a robust and authentic relationship with your social media audience if you don’t wish to apply that statistic to your company.
- Consistency is the key. Consistency is key. Every communication and message your business sends out should be consistent. These are the channels you should be paying attention to most.
- Profiles and company bios. How you describe and introduce your business on social media should reflect your brand voice. This is often the first impression that people have of your business.
Updates, posts, and captions (on image-based sites) Must keep your brand voice in mind while posting on social media platforms. Matching imagery, fonts, and colors should be used to support your brand voice.