For any social media platform that you choose for advertising, the goal is to reach more people and eventually increase the conversion rate. However, the first step i.e. increasing the reach and clicks or views is the hardest to achieve. Especially if you wish to do it the organic way. And the best way to do so is to read your audiences’ minds. For example, if I know that most of my target audience is looking for Health or medical services, I will create a video that includes the best online pharmacy and the like for them to select from.
Read on to learn more tips below:
Videos of Trending Topics
Unless you are a celebrity, no one cares about what you like or dislike. Therefore, do not make videos that surround YOU. Save that for when you become a YouTube sensation. So, what should your video topic be before you become famous? The answer is all the trending topics that you can think of. Search the web. Look at the search volume of all the trending topics. And the one with a reasonable volume is the topic you should make your next video on.
Finding such topics is easy. All you have to do is make use of tools like Ahrefs and Google Trends to have a look at the search volume and the trend of a certain topic. Once you decide on the one that will get you a handsome amount of views, get ready to shoot a unique video.
Zero In On Your Niche
This trick might sound academic but successful Vloggers and YouTubers do not skip this. You cannot market your content to everyone in the world. Because it is not for everyone. Before you start with a Vlog or YouTube channel, you must have a niche that you will target. And the idea here is to get as selective as possible. If you do not have precise goals, you will end up spending more while not having enough views.
And do not think that this is an easy task. Because getting to know your audience and creating content that would interest them is the hardest part. Work on your audience personas. Only when you know what is that that would not be able to stop them from clicking, you will make it big in the YouTube world.
If you thought that optimization was just for Google text ads, think again. Optimization is the key to successful YouTube videos as well. And search optimization for your videos is something that you should do before uploading them on the channel. Some of the things that you should optimize include keyword phrases. This will reflect in the file name of the video that you save.
Other than that, you should also add information about your video in the file. Depending on the Operating System that you are using, you can right-click on your video and add details about it. Adding these details will help ensure that YouTube is aware of what your videos are about from the moment you upload them.
Pay attention to getting engagement for your videos as well. Because people engaging with your videos is a good sign that you send to the search engine. You took tiny steps toward this big goal by configuring the on-site SEO settings for your videos. After uploading the videos, however, you should concentrate on boosting the content through other ranking factors as well.
By default, YouTube displays information including video views, and the number of thumbs up and thumbs down apart from comments for your videos. So, if you can increase these factors, it will give a signal to YouTube that you are doing well. Other than that, focus on increasing social sharing for your video as well. Doing so is possible by promoting your video on various platforms of yours as much as you can. Do not forget the email lists that you have while doing so.
Other ways of increasing engagement include outreach programs. That is when you reach out to other websites to embed or add a link to your video. You can also choose to outreach to other YouTube channels if not necessarily other websites. The idea is to increase engagement through reach. However, be sure to keep an eye on the analytics of your videos’ performance as well as your competitors’ too.
I hope these tips help you get to the top of YouTube search results. Other than these tips, some things that you cannot compromise on if you wish to start your YouTube channel include a good Internet connection, an excellent quality video camera, and a noise-free environment. Personally, from the Internet speed to Cox Internet support, there is nothing I don’t like about my ISP. You can opt for any other company’s connection as well. However, make sure that there are no surprises.