If you are currently exploring business ideas, it’s likely there are many thoughts swirling around in your head. Ultimately, there are various factors that decide which entrepreneurial path to take. Is it a match for your skills? Do you have a passion for the industry? What type of budget is required?
If you are struggling to settle on an idea, a courier business is seen as one of the best options. Why? Well, it’s quick and easy to get started, only a minimal investment is required, and it can be seriously lucrative for those who go all-in.
However, even with these advantages in mind, there are various pitfalls that need to be averted if you are to run a successful company. For guidance, here are some key mistakes to avoid when starting a courier business.
Not knowing where to find work
One of the main goals of running a courier business is to be established enough that customers come to you when they require delivery services. Yet when you are just starting out, good luck trying to get people to opt for your business over local established names.
Fortunately, it’s possible to be proactive and find work. This is achieved by signing up for an account on Shiply and searching for shipping work via their load board. With new jobs being posted every 30 seconds, there’s always delivery work available – it’s just a case of bidding low enough to secure the job.
This platform isn’t just for those starting out, either. Established delivery companies use it to fill gaps in both their schedule and trucks, ensuring they maximize returns each time they hit the road.
Failing to build an online presence
Yes, you can simply stick with the load board to find jobs when needed. However, it would be a huge mistake if you failed to build an online presence for your courier business. As mentioned above, the ultimate goal is for customers to come to you. That’s not possible if they cannot find you.
Not much work is required to develop online visibility for a courier business. A simple website, Google My Business account, and a couple of social media accounts for posting updates are all that are required.
No unique selling point
Without a unique selling point, your courier business will struggle to stand out from the competition. A USP for a delivery company can be everything from a focus on house moves to fragile antiques. By falling into a specific niche, it is easier for potential customers to find your business and feel you’re right for the job.
A lack of care and attention
You have secured a delivery job, but this is no time to drop your effort. If you fail to have the right level of care and attention when packing a customer’s item, it is liable to be damaged during transit.
Not only is this going to cost your business money, but it will also damage your reputation and lose at least one customer forever. Use the right packaging materials and ensure the item is secure within your mode of transport.
